TStehsin / now
online

open /work/mirch-ka-mazah

03 / CONTENT / STRATEGY / SEO

Mirch Ka Mazah.

A cooking channel co-created with my mother: 10,000+ subscribers, 420+ videos, and many family recipes shared online.

client
Co-created with my mother
year
2019—NOW
role
Co-creator & Content Strategist
tools
Content / Video / Community
Abstract warm clay recipe cards and a citron play button representing a cooking channel.

01 / context

Why this
exists.

The goal was to share family food in a way that felt generous, understandable, and worth returning to.

A long-running creative practice with a growing audience and a family archive made public one video at a time.

02 / process

  1. 01Find the story in each recipe
  2. 02Shape the format for a real audience
  3. 03Learn from every upload and comment